The photography sharing mobile app Instagram has been bought by Facebook for a billion dollars this week. This article examines whether the app, with over 30 million users and a billion uploaded images has changed the face of modern photography.
Recreating standard film methods first discovered in eastern Europe in the 90s, Instagram filters give a distinctly retro look to photos mimicking some of the processes photographers used to push photographic boundaries. These include lens flare, vignettes, light leaks and muted colours reminiscent of out of date film.
Whether it’s the clever image processing that can be achieved at the click of a button or the 30 million mobile-app connected customers that have elicited the 1 billion from Facebook is a matter of debate.